According to the company, they’ve taken more than 5,600 preorders for the vehicle since the announcement. In the spring of 2021, Lincoln announced the Zephyr - a sedan that is built and sold only in China. “Last year we sold more than 91,000 vehicles in China and that was the year over year increase of 48%.” Lincoln currently sells more vehicles in China than it does in the U.S. “China is really key to our future growth.” Joy Falotico, president at Lincoln said during the presentation. If Lincoln does make a battery-EV grand touring sedan, it’s highly likely to be for the Chinese market and not for the U.S. isn’t the growth market for Lincoln China is. consumers may get a Lincoln based on the Mach E, which also has a lower ride height and fastback grand touring styling. There’s a very strong possibility that U.S. market (with the exception of the Mustang). in 2020, just four years after announcing the return of the famed moniker, after Ford, Lincoln’s parent company, announced that it would only produce SUVs and crossovers for the U.S. The company stopped selling the Continental sedan in the U.S. If Lincoln does roll out a grand tourer or sedan it would represent a significant shift in Lincoln’s product plans since the company only currently sells crossovers and SUVs in the U.S. Kind of lower and more low-riding to the ground, lower ride, lower roof, height.”
I wouldn’t necessarily use the term ‘sports car.’ I think there could be an opportunity for a form language, like the one I just kind of described. “You use the word ‘sports,’ … I think there’s a space for kind of a low-riding, long, low-roof, height vehicle. When pressed on whether there might be a grand tourer or “sports”-style car coming from Lincoln, Jraiche demurred.
While journalists were not permitted to take photos during the presentation preceding the embargo today, the slides clearly showed what looked to be lower, sleeker-looking sedan-style bodies under sheets alongside the Star Concept.
“In the lineup that we showed you in the presentation, each vehicle will serve a very unique purpose and I honestly think they don’t have proxies that are out in the market right now.” The volume of proportions is something that obviously can sit two or three rows,” John Jraiche, the global director of luxury vehicles on enterprise product line management team at Lincoln said in an interview with Honest Columnist Tech. “We’re soliciting feedback and getting ideas with the Star Concept.
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